Analysis on Structure Characteristics of Foreign Tourist Market in Kunming

A study on 13 major foreign tourist markets in Kunming was carried out by analyzing the concentration ratio, the preference scale and the competition state indices. The conclusions were drawn as follows:The foreign tourist markets in Kunming were basically well developed. Euro-American and Australian thin-dog-markets which were mainly concentrated in occidental tourists were freshly motivated. Korean and Malaysian markets were the bestdeveloped star markets with a fast return. The preference scale and the competition state of French and Australian markets were growing significantly in the past few years and will be the most potential and competitive markets in the future. Japanese and Singaporean markets were declining that requested diagnotical analysis before being promoted again. Among the golden-bull-markets, American tourist market had a steady growth and might grow into a star market by keeping this development tendency, while Japanese, Thailand and Singaporean markets were all in the downtrend..