Analysis of the Influencing Factors of Tourists' Satisfaction of Forest Park in Guangzhou

On the basis of referring to relevant studies, the key indicators affecting the satisfaction of forest parks were selected and questionnaires were designed. Stratified sampling method was used to investigate 11 forest parks in Guangzhou, and visitors were intercepted and visited randomly. Descriptive statistical analysis, cross analysis, correlation analysis and regression analysis were carried out on the obtained data. The results was showed that the tourists' satisfaction of forest park in Guangzhou was mainly influenced by management services, internal environment, scenic spot project, tour route, indicator system, parking facilities, accessible degrees, preference degree, loyalty, and the influence of such factors as the environmental quiet, temperature and humidity comfortable, convenient parking, bus/subway and highway convenience, the distance from local accord as the core factors. Management orderly, air fresh, rich plant, landscape pleasant, shopping and dining car rentals, and sanitary rest facilities convenience for important factors. Novel scenic spot layout, reasonable route, clear indication system for edge factors. The influence degree obviously divided into different levels and most influencing factors are not significantly different from tourists’ attributes. Therefore, the construction and management of forest park in Guangzhou should insist on improving tourists' satisfaction, and strive to balance the supply and demand of tourists' healthy leisure environment and facilities.