Building of Green Marketing Model of Forest Carbon Sequestration based on Market Analysis

More and more attention has been drawn to forest carbon sequestration along with the further development of negotiation over the agreement of United Nations Framework Convention on Climate Change (UNFCCC).However, there have been few buyers in the forest carbon sequestration market because of the insufficient demand and the oligopoly market is presented, which will severely prevent the carbon sequestration market from healthy development.A green marketing model for the forest carbon sequestration service market was proposed on the basis of analyzing the properties of the forest carbon sequestration market.