Marketing Analysis of the Forest Ecosystem Service Based on Carbon Sequestration Trade Theory

As the “Kyoto Protocol” became effective, some forest carbon sequestration projects have been undergone in China, which provided the building of marketoriented compensation of forest ecosystem service with a new approach. The SWOT analysis was conducted on the building of ecological compensation market for forest resources in the light of the trade theory of forest carbon sequestration, and some countermeasures were proposed to set up and improve the service market for forest ecosystem in China.